gnresearch owns state-of the art CATI integrated platforms, with fully equipped briefing and meeting rooms with Video conference facilities

• gnresearch France CATI Platform: 110 workstations
• gnresearch Tunisia CATI Platform 150 Operational workstations /  225 Pre-installed workstations
• gnresearch Italy CATI Platform: 250 workstations
• gnresearch Albania CATI Platform: 100 workstations

gnresearch has a state-of the art CATI integrated platform based on the consistent deployment of a unique CATI solution across a global IP internal network that links all the existing offices of GN.
This allows to:

• have the same knowledge/competences across all the local companies reducing TCO and learning curves;
• remotely monitor all the activities from each point of the network (in a secured environment);
• Develop centralized/shared solutions avoiding any resource duplication

All the platforms apply specific actions/programs to retain interviewers since the interviewers represent the heart of survey quality.
The recruiting and selection processes are continuously managed in order to ensure the continuity of the fieldwork according to the surveys needs.

QUALITY OF THE DATA COLLECTION

The quality of the data obtained is an absolutely essential factor in any kind of market research, since the findings of the researches provide one of the bases for guidance on major company decisions.
Differently from other Market Research key players, gnresearch has developed methods and procedures CATI fieldwork management and control that are absolutely unique and higher compared to market research standards.
In order to ensure the highest possible quality of data, gnresearch has constructed its own quality process, focusing precisely on the processes for managing and monitoring fieldwork.
This has enabled us to make our data acquisition systems, and in particular our telephone DP centre, a real strong point for our company.