MTV seeding lab - A cutting edge on-line qualitative approach We can’t deny the power of social networking anymore! Seeding Lab is a truly cutting edge approach, which combines the spontaneity of a web environment and traditional qualitative ethnographic techniques. It creates an open and flexible space where members interact with the admin and each other at their convenience, acting as real co-researchers. So, the typical qualitative questioning techniques are empowered by all the features an online interface can offer. The aim of the paper is to illustrate – through a case study done with MTV Italy to test and optimize “MTV News” among viewers aged 18-28 – how this approach successfully helps in:

Listening, sharing and interacting with customers over a longer- than- usual period of time (2 weeks) Giving actionable and rich insights and answers to definite marketing questions (from scenario values, target’s media consumption and preferences to specific stimuli evaluation and creative development) Creating involvement and engagement with the consumers enhancing a co-creation process and a positive rebound on Client’s brand image

June 29th and 30th, gnresearch will participate to the “Online Show” in London

November 4th and 5th 2009 : gnresearch France

GN will participate to the SEMO - French Market Research Exhibition - Major Meeting place Conference Info : stand C38/C40 Porte Maillot - Paris www.salon-semo.com 2 conferences animated by GNresearch.

September 4th -7th, 2009, Beijing, China

GN Research will participate to the 6th International Conference on Partial Least Squares and Related Methods (PLS'09). The conference will take place in Beijing (China) on September 4th -7th, 2009. PLS'09 focuses on research in Management, Engineering and Life Sciences. This conference is a unique event through which outstanding experts in PLS methods, from all over the world, can meet and communicate.
More details : please, contact us !!!!

October 24th 2008 - gnresearch France

Breakfast event about Net Promoter Score® tm To measure clients loyalty in real time !

October 22nd 2008 - gnresearch Italy

"After sales services in the white goods", customer satisfaction survey.

October 20th 2008 - gnresearch France

The Media Department of gnResearch set up 3 unique and new products : - O.P.A.(Observatoire des Programmes Audiovisuels) , - CAAC+ (Comprendre les Accidents d'Audience et leurs Conséquences) and - Pilot'@nalyzer (Analyse des pilotes d'émission).

October 17th 2008 - gnresearch France

gnResearch and Ethic www.ethic.fr "The Companies Celebration" survey ("La Fête des entreprises")

October 1st 2008 - gnresearch Group

GN create GNOperations !

October 1st 2008 - gnresearch Germany

gnresearch Germany launches 24h-Services.

September 22nd 2008 - gnresearch Albania

GN officially opened gnresearch Albania !

September 8th 2008 - gnresearch France

Article wrote by "France Soir" about French people and the RSA (Revenu de Solidarité Active), following our survey.

September 1st 2008 - gnresearch Group

release of Logycs 2.0 the innovative customer satisfaction model of gnresearch

August 1st 2008 - gnresearch Germany

Since summer 2008 new product ìOut of the Box experienceî available.

July 1st 2008 - gnresearch Germany

GN Official opening of new premises after move in D¸sseldorf.

June 17th 2008 - gnresearch France

Breakfast event about ADIENS To measure the impact of Media investments on sales and brand capital" (Mesurer l'impact des investissements média sur les ventes et sur le capital marque)

March 27th 2008 - gnresearch France

Breakfast event about Post-Test surveys To measure the impact of Direct Marketing campaign" (Mesurer l'impact des campagnes de Marketing Direct)

February 7th 2008 - gnresearch France

Breakfast event about LOGYCS Revolution and evolution of the client satisfaction measure?" (Révolution ou évolution de la mesure de la satisfaction client ?)

More details : please, contact us !!!!