Adiens™ is an innovative and dynamic model to quantify the return on marketing investment.

Return on Marketing Investment* wikipedia (ROMI) is the ratio between the incremental revenue from marketing actionsand the costs of these actions.

*Farris, Bendle, Pfeifer and Reibstein – “Marketing metrics: 50+ metrics every executive should Master” – Wharton School Publishing

With Adiens™ you can:

• calculate and monitor over time the return on each marketing action
• optimize marketing mix usage in order to maximize return on investment

Adiens™ is able to manage and evaluate a wide range of different variables (e.g. all marketing mix levers, sales results, seasonality effects on sales). It can be applied to the company’s entire activity or to specific items like brands, business units, loyalty programmes, etc.

Adiens™ key differentiators:

• can evaluate the specific incremental sales’ component produced by each lever
• is dynamic: updates the effectiveness of levers
• manages halo effect
• has a scenario simulator to forecast sales volume

For example, Adiens™ could be applied on media to quantify the impact of each media investment in terms of :

1. direct effect on sales
2. indirect effect on sales via brand equity

... supporting your competitive decisions on these key points:

Short-term

• short-term return on media
• media optimization
• media plan simulation

Long term

• KPI identification
• brand building
• long-term return on media