CSAT, NPS, CES: what indicator of satisfaction choose?
There is no universal indicator that fits all times and all customers.
“Customer satisfaction is no shortage of indicators to measure it. The indicator of conventional satisfaction (CSAT), the Net Promoter Score and Customer Effort Score each respond to different objectives. The key is to identify the needs to exploit them as good as possible…”
To read Relation Client Magazine’s full article in French
