GNResearch will be attending Esomar Qualitative 2017 conference, one of the largest events in the industry, held in Porto from the 5th to the 7th of November.
At this occasion, on Tuesday11/07, Cinzia Paterlini, our Qualitative Department Director and Elena Bucci, our Milan office director, will be presenting a case study
focused on the use of Erotic Capital as a platform for innovation and communication, experienced for Beiersdorf Italy.
Erotic Capital is much more than sexual competence or seducing attitudes: it is an important personal asset everyone use to achieve given goals.
Moreover, it gives an engaging, unusual and intriguing perspective on people – and women in particular – universe, needs and attitudes.
That’s why, it became the foundation of our innovation and communication platform to support brands in addressing feminine target with a more
Customer Experience oriented approach.
Check out Esomar website to learn more about this event and register.