Whenever you introduce or change a product or service you must define your design and positioning strategy: product features to meet the right market, pricing, channels, communication. Your investments, organization, underlying processes and IT will need to be consistently adjusted.
Ayresis™ is GNResearch solution for your strategic direction, allowing you all-scenario comparison to select the optimal decision mix, balanced for your effectiveness on the market and value maximization.
It targets ROI maximization, delivering a premium marketing approach to optimize product or service strategic decisions.
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